Sara Tester Named AVP, Distribution Management & Marketing
At Westfield we know that success isn’t just about the products we offer—it’s about how we work together with your agency to drive mutual success. That’s why we’re enhancing how we support your agency, aligning key functions to create a more seamless, data-driven, and elevated experience.
Under Sara Tester’s leadership, we are integrating distribution management, marketing, agency communications, and event planning to create an even stronger, agent-centric experience across both Commercial and Personal Lines. This is more than a structural shift—we are reinforcing our commitment to continuous improvement, enhanced collaboration, and long-term success, all designed to empower your agency to win with Westfield.
An Experienced Leader Poised to Drive What’s Next
With 25 years of leadership experience at Westfield, Tester has been a driving force behind marketing innovation, data-driven insights, as well as business and brand strategy. Throughout her career, she has played a pivotal role in shaping Westfield’s brand, advancing agent and customer research, and embedding data-driven marketing practices into the business.
In her current role, Tester’s expertise in brand positioning, analytics, and relationship management has driven optimized performance, enhanced operational efficiency, and impactful business and brand solutions. She has been instrumental in building Westfield’s marketing practice from the ground up, introducing digital marketing strategies, agent-facing marketing capabilities such as Westfield Workshop, and leading initiatives that strengthen relationships and drive results.
Now, as she steps into this expanded leadership role, Tester brings a proven track record of innovation and execution—positioning Westfield to be an even stronger collaborator with your agency. Her agent-centric focus on smarter growth, deeper collaboration, and long-term success will ensure a more seamless and strategic experience.
“Westfield is at its best when we work in lockstep with our agencies to drive mutual success. The integration of these teams reinforces our focus on you and your agency—delivering insights, solutions, and meaningful engagement that drives profitable growth. I’m energized to build on our strong foundation and ensure your agency has the tools, expertise, and support to succeed with Westfield.”
— Sara Tester, AVP, Distribution Management and Marketing
The Future Is Stronger—Together
Supporting her is a newly unified team of proven leaders backed by experienced, results-driven teams—all dedicated to your success. This includes our experienced agency relationship experts: Craig Welsh and Kevin Campbell, who each bring over 35 years with Westfield, and Linda Koos, who brings over 25 years of combined agency and carrier experience, offering a well-rounded perspective to support your agency.
We’re not just adapting; we’re enhancing how we collaborate with you. This is an investment in your success, your experience, and your future.
ACTION: We invite you to connect with Sara on LinkedIn and join us in congratulating her on this exciting next chapter. We look forward to building something great—together.